How do you spark interest in the University's campus and pieces of art it has to offer? How do you highlight, but at the same time unify all the different pieces of artwork/specific areas of interest around the campus?
I was hired as to work as a fixed-term Graphic Designer and Researcher for the University of Leeds to help to develop an Art on Campus Map for the largest university campus in the UK. The aim of the project was a development, design and production of a University of Leeds Campus Culture Trail Map which would highlight and unify pieces of artwork/specific areas of interest around the University’s main campus for students, staff and general public. The challenge was to address all the different needs users had without excluding anyone.
Throughout this opportunity I was researching available artwork, running user tests, proposing signage redesign, prototyping different versions of the map and advising on a marketing strategy. The main purpose of this opportunity was conduct the initial design stages: research, development and ideation.
Due to the fixed-term contract, the final design and production stages were handed over to the main design team at the University and should be finished by the end of spring.
The fact that the project was collaboration between the Audrey and Stanley Burton Gallery, University of Leeds and its library meant that I gained insights on running and marketing inter-disciplinary projects, as well as communicating with different hierarchy stakeholders. Moreover, I was responsible for suggesting new locations for the possible artwork on campus and managing a partnership with the Yorkshire Sculpture Park, the biggest of its kind in the UK.